February 28, 2016

SuperConcepts

Responsive Email Design
Multi-brand mail modular template suite design & code for Silverpop deployment
SuperConcepts – Engage Digital Sydney, Australia

Brief: A cost effective rework an existing template suite in order to produce several different brand variations. Incorporate only a minimum of new content modules unique to the AMB brands’ communication needs.

Challenges: Create six brand shells which could house all content blocks interchangeably without breaking brand compliance.

Results: By creating a content area with a white background and neutral colors, all modules could seamlessly drop into any of the brand shells. With the exception of a few call out areas where color changes were easily updated in the code, effort and cost were minimized.

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