February 28, 2016

Redballoon

Responsive Email Design
Modular email template suite design & code for Adobe deployment
Redballoon – Sydney, Australia

Brief: RedBalloon was in the process of re branding. Existing email communications were very disconnected, and some were not responsive. A preliminary series of content modules were needed to fit within the new brand guidelines.

Challenges: The client needed an interchangeable grouping of content blocks that could be edited easily in Dreamweaver with a minimum amount of coding experience.

Results: A versatile, fully brand compliant suite was developed. Special attention was made to code structure and ease of use. Code snippets with updatable content areas and guidelines for image use were presented and effectively used.

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