Email template suite concept
Helloworld Travel – Sydney, Australia
Brief: Helloworld had just completed a re branding. Brand compliant concepts were required for content and product areas in their existing structures. A complete review was requested on ways their overall communications could be improved upon.
Challenges: Complex product tiles required special attention to maintain simplicity in readability and appeal.
Results: A much brighter and more appealing look was the result. By using a limited number of brand colors overall, destination photography becomes the focal point of the communication. Creative stacking of elements allowed for more impactful call-out areas.