February 28, 2016

Helloworld Travel

Email template suite concept
Design concept
Helloworld Travel – Sydney, Australia

Brief: Helloworld had just completed a re branding. Brand compliant concepts were required for content and product areas in their existing structures. A complete review was requested on ways their overall communications could be improved upon.

Challenges: Complex product tiles required special attention to maintain simplicity in readability and appeal.

Results: A much brighter and more appealing look was the result. By using a limited number of brand colors overall, destination photography becomes the focal point of the communication. Creative stacking of elements allowed for more impactful call-out areas.

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