Good graphic user interface [GUI] design involves balancing visually appealing design and usability. Working closely with MasterCard International's Digital design and usability specialists, Larry was involved in the User Centered Design process and in comprehensive usability studies over a period of several years. His knowledge of this ever increasingly important aspect of design can be carried throughout any given interactive project.

Direct to customer emailing [eDMs] are quite unique in concept and design approach. With the enormous amount of email many recipients sort through daily, special care must be given to design style and approach to inspire the reader to read and ultimately follow through the intended action of the mailing. Special care must also be given to the technical aspects of eDM design to ensure proper rendering across all browsers and email applications. Larry gained valuable experience in eDM design & development as a team member of AIM Proximity, one of the leading DM agencies worldwide.

Larry is also experienced in other areas of electronic design. Logo concepting/creation and overall branding, Powerpoint and print design are additional services provided by Antipodal Ltd. Click here to download a current CV.