February 28, 2016

Bass Pro Shops 1Source

Responsive User Portal Redesign
Consultation, usability & design for Joomla platform
Bass Pro Shops 1Source (via Hemisphere Software, Auckland) – Springfield, Missouri. United States

Brief: Redesign and refresh an extensive user portal for Bass Pro Shops 1Source collaborating with client and Hemisphere developers. The existing site was not responsive and the content appeared very disconnected. Our primary focus was centred around user experience, quick access to desired information and presentation in an easy to read visual hierarchy.

Challenges: The brief included a predominance of black in the overall redesign. This is challenging given the large amount of information on the portal. Design limitations in the Joomla platform presented some additional design challenges in the design process.

Results: A very clean and organized site resulted. By using white content blocks, we could achieve greater readability overall, while separating areas effectively. Relevant product advertising was introduced into some content areas designed to improve BPS sales on a site which did not actively advertise prior to redesign.

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