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Antipodal Design offers a wide range of electronic graphic and web design services. Current agency clients include AIM Proximity, Proximity ID, Tribal DDB, Total Direct, Twenty and Seventy Two; and attending to the design requirements of Cadbury, Air New Zealand, ANZ Bank, Telecom, Yellow Pages Group, Foodtown/Progressive Enterprises, Volkswagen, Flight Centre & SKY TV among others.
Antipodal Ltd, New Zealand was formed in 2006 and is owned and operated by Larry Brotherton, formerly of Larry Brotherton Electronic Design LLC, United States. Currently living in Auckland, New Zealand, Larry Brotherton arrived in New Zealand in early 2005 and began employment with AIM Proximity [part of the BBDO Group, a division of the Omnicom Group Inc]. Larry worked on client teams servicing Air New Zealand, Bank of New Zealand, Progressive Enterprises, New Zealand Book Month and AA Insurance New Zealand. Click here to download a current CV.
Prior to arriving in New Zealand, Larry served as a contractor/independent contractor for Larry Brotherton Electronic Design LLC and for G.A. Sullivan/Avanade in St. Louis, United States. U.S. clients include Avanade Corporation, MasterCard International, CASS Information Systems, Ascension Health Ventures, Missouri Historical Society and Cequel III just to name a few.
The world today however is not as large as it used to be. Thanks to the Internet, design may be completed from any given region of the world and viewed easily online.
Antipodal Design offers electronic graphic and web design services including GUI design [Graphic User Interface], email marketing design and template construction, logo design and brand development, Powerpoint design & design for print. For more information regarding Antipodal design services and work samples click here.
Larry is a well-seasoned designer suited for corporate and B2B design where brand coherence matters. With ten years of web design experience, Larry's presentation skills and demeanor are geared appropriately for dealing directly with corporate clients and marketing specialists on a wide range of project types. Larry presents his work with a high level of maturity and professionalism and has the ability to deliver CSS and developer-ready components to larger development projects.
Please click here to learn more about Antipodal design services. Click here to download a current CV.
The adjective "Antipodal" means being of or from the exact opposite point on the globe. Although New Zealand does not share antipodal points on the earth with the U.S., it is part of a region commonly referred to as "Antipodes." Just as seasons in the Southern Hemisphere are completely transposed, I found upon arriving that many things in Antipodes were very different from what I was accustomed to in the Northern Hemisphere. The Logo itself is designed with this in mind. A rough-edged swirl or anti-cyclone symbolizes the rugged beauty of New Zealand and the backward spin that weather patterns (and draining water down a basin) have in the Southern Hemisphere. The swirl also has an additional level of meaning alluding to the Koru from Maori traditional art, which signifies rebirth and renewal. It is symbolic of a newly formed fern frond as it grows and matures. The Maori society predated the more recent English settlement by many hundred years. The native Maori language and art and have recently enjoyed a rebirth and has become a part of New Zealand's national identity.
New Zealand, for those in the U.S., is an independent country in the South Pacific ocean. It is a part of the Australasian region and a part of the British Commonwealth of nations. English is spoken primarily, but Maori is also recognized as an official language. The population is just over 4 Million people, which is quite small by world standards. It is, however, one of the most progressive societies of the world in both culture, art & architecture and literature and enjoys one of the highest quality of life standings in the world. It has a range of climates from the subtropical North to the alpine South with some of the world's most beautiful and untouched beaches.
For more information of New Zealand click here.
